Extreme lips

MISION

Cosmetics produce the highest quality, using high technology and qualified staff that provides our customers the security of having a product that meets their needs and expectations, thus enhancing the good image of our company.

SITUATIONAL ANALYSIS

Strengths:

-         national product distribution

-         high quality products

-         innovative product

Weaknesses:

-         we are new to the market

-         little publicity

-         few outlets

SITUATIONAL ANALYSIS

Opportunities:

-         High demand for products

-         Nacional market

Threats:

-         high competition

Extreme lips

Extreme lips is designed to give extreme volume and a maximum of 8 hours, thanks to its formula of vitamins, collagen and silicone fixing and active humectants, which provides extreme softness while setting the color.

—  creates flashing lips without causing a sticky feeling. Avoid dry thanks to its natural emollients and intense color display your lips with a wet look sexy and irresistible!

is a cosmetic product containing pigments, oils, waxes and emollients that add color and texture to the lips

Features

·        It has a pleasant smell and taste.

·        lipstick tube: half inch in diameter and 3 inch in length.

·        Different colors: red, pink, brown and others

·        Components: collagen, plumping actives and vitamins A and E, silicone fixing

·         lipstick is the only market which guarantees 8 hours.

·        Has a cost of 10 dolars

·        Easy to use

·        It is waterproof

Advantages 

·        Provides intense color and full coverage with one application.

·        creamy texture keeps lips comfortable for hours.

·         Protecting the essence of your smile with a sexy sheen and natural.

·        Volume 2 steps immediately. Advanced Formula 2 phases, with collagen, plumping actives exclusive and Vitamins A and E. Step 1 Fill out the lips, thicken and define its contours with continued use. Apply and let dry for 30 seconds. He then proceeds to step.

Benefits

·        It gives me greater safety, that gives me 8 hours.

·        I provide immediate moisture to the lips, thus extreme

·        I provide thicker lips and attractive.

Customer Profile

Extreme lips is a product aimed at those vain women who work and need to give a volume and extreme length to his lips, thanks to its low cost and great benefit can be purchased for any woman regardless of social status.

Competitors

Stronger competitors and influential in the market for this product are the lip of the different brands such as:

—  Avon

—  Esika

—  L `bel

—  C º yzone

—  Clinique

—  Max factor

—  Maybelline

—  Chanel

—  L'oreal

Life Cycle The Extreme Lips 

Introduction

Extreme lips enter the market at a low price and accessible to anyone. We initially strategies such as labial accompany our other products purchased daily housewives, thus giving to know our product.

Growth

If extreme lips is accepted in the market and sales begin to have a significant increase, there will be a standard price for all consumers.
Thus creating new advertising strategies, allowing us to take our product to other regions.

Maturity

When our product arrives at this stage which is definitely crucial to extreme lips is when we put all our efforts, dedication and effort to stay on the market offering our customers a fresh advertising, better prices, making new sales strategies and creating a new line of products that allow us to remain leaders in the market.
Using different marketing techniques to prolong the life of our lips.
Decline

It is no secret that every product goes through this stage, because due to multiple reasons, the sales start to wane, and customers tend to lose interest in the product.
To prevent this from happening with extreme lips, create marketing plans, sales strategies and most importantly always looking for ways to innovate, allowing us to deliver added value to our customers, always offering a gr

eat satisfaction to their needs.